When it comes to top level domain names, some countries are luckier than others.

Take the Pacific Ocean island of Tuvalu, for instance, which offers the attractive .tv for the broadcast media.

Or Tonga, whose .to domain has spawned sites such as go.to and how.to.

Perhaps most fortunate of all in the name game is Montenegro. After separating from Serbia in 2006, the country gained .me - the perfect domain for the social media generation.

"From the beginning it was clear that .me would have its share in the market," said Predrag Lesic, executive director of the .me registry in Montenegro. The domain's popularity is partly down to its versatility across different languages, as the word "me" has a similar meaning in a number of languages.
A lot of the .me names are actually selling post-purchase at auction for figures like $10,000-$15,000."