Marketing Audit Solutions
A marketing audit helps a business identify its most urgent marketing challenges. It can be a time consuming operation but the information gained can be invaluable to your business. It looks at the marketing mix, global pricing policy, brand and company awareness and systems reviews.
With the experience that our sister company, Marketing Audit has gained over the years, and the professional marketing consultants we share, we can help develop a full marketing audit to help you identify your challenges, and suggest the solutions you need to employ.
The JCS Full Marketing Audit™ comprises of:
- The Marketing Environment Review
- Your markets
- Your customers
- Your competitors
- The macro-environment - The Marketing Systems Review
- Your objectives
- Your strategies
- Your implementation
- Your organisation - The Detailed Marketing Activity Review
- Your products
- Your prices
- Your distribution
- Your promotion
- Your personal selling
- Your publicity
For more information, please visit our dedicated website.
Marketing Audit - Key Benefits
- Increase your company's awareness of marketing
- Define everyone's contribution to marketing
- Agree priority marketing activities
- Generate commitment to the marketing plan
